Be transparent, show transparency for trustworthiness

in Content Creation, Trust

Transparency is a very important word in connection with trust. I need trust in every situation in which I don't have all the information about my counterpart - in business just as much as in my private life. The more transparent a company or a person is, the easier it is for me to build trust. Examples of transparent trust building blocks First [...]

Entrepreneurial integrity is a key building block for conveying trust

in Content marketing

Integrity is one of the six central building blocks of trust for entrepreneurs, along with customer focus, competence, aura, results and personality. Being integer means acting in a way that is consistent with one's own values. I go one step further and add that the actions are optionally also in line with the communicated overarching corporate purpose, the Purpose, [...]

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