The war in Ukraine is omnipresent and unfortunately it looks like nothing will change anytime soon. Nevertheless, we all agree that things have to continue somehow. But when it comes to the "how," many are still looking for a good way. Companies are rightly concerned with questions [...].
A new website is planned. There are a few things to consider. What can be done in-house? Where do you need external support? And would it be better to get it from a full-service provider or from specialists? And all of this, of course, as quickly as possible, in top quality and at a good price. What services are needed for the new website? A [...]
There are endless sayings on the subject of trust. I'd like to pick out a few of these sayings and think about how they can be applied to corporate communications. "It is equally wrong to trust All or None." Seneca "Be courteous to all, but friendly with a few; and let those few prove themselves before you put your trust in them." [...]
You want to find new trainees? You're not alone! According to the German Federal Employment Agency, hundreds of thousands of positions have been unfilled in recent years. The hospitality, transport and construction industries in particular have problems finding trainees. There are some measures you can take. You can make the search for trainees easier with structured employer branding [...].
Anyone who does online marketing never has enough content. Something is always missing. One blog article after the other has to be written. The new landing page is still missing images. The applicants are to be convinced of the company with upbeat videos. And and and. Especially the website needs to be permanently fed with new content. Marketing can hardly keep up [...].
Whaaat? That's what numerous Internet users ask themselves every day when they call up a company's website. Because often neither the company's purpose nor the addressed target group is clear at first (or second) glance. This is especially (but not only) true for companies that sell software and services. Because here, product photos cannot simply be inserted next to the website texts [...].
A lot has changed in B2B communication in recent years. For a long time, primary customer acquisition was dominated by trade fairs, mailings and customer events. The more personal, the better. No wonder. After all, building trust is essential, especially when it comes to making uncertain decisions in B2B. Personal contact is unbeatable for this. Has this changed in times of Corona, limited [...]
You know how it is: you go to a website and have no idea what the company actually stands for? Clear content is an essential building block for successful website content. In content marketing, clarity not only makes for a better user experience, it also increases the trustworthiness of the company. Goal: Clarity Clarity is a building block of trust that is based on [...]
Why do you do website marketing? Because you want to convince your customers. Sure. Get them to call. Fill out a form. Sign up for a newsletter. Or buy a product. Or even more than one. All of these are called conversions. With the right marketing content, you can significantly increase the conversion rate. How do you do it? What is a [...]
With our method of trust building blocks, we show what matters in online marketing when communicating trust. But what is the most important thing to look for when creating suitable content for trust marketing? To classify trust marketing Trust is an increasingly important value in marketing. In times of growing competition from online retail and [...]
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