Does a content (marketing) agency make sense for the new website?

in Content Creation, Content marketing, Content Strategy

A new website is planned. There are a few things to consider. What can be done in-house? Where do you need external support? And would it be better to get it from a full-service provider or from specialists? And all of this, of course, as quickly as possible, in top quality and at a good price. What services are needed for the new website? A [...]

Trust - sayings to think about the application in corporate communication

in Content Creation, Trust

There are endless sayings on the subject of trust. I'd like to pick out a few of these sayings and think about how they can be applied to corporate communications. "It is equally wrong to trust All or None." Seneca "Be courteous to all, but friendly with a few; and let those few prove themselves before you put your trust in them." [...]

How employer branding can help you find trainees

in Content Creation, Content Strategy

You want to find new trainees? You are not alone! According to the German Federal Employment Agency (Agentur für Arbeit), hundreds of thousands of positions have been unfilled in recent years. The hospitality, transport and construction industries in particular have problems finding trainees. There are some measures you can take. You can make the search for trainees easier with structured employer branding [...].

Agency vs. freelancer for content marketing and content creation

in Content Creation, Content marketing, Content Strategy

Anyone who does online marketing never has enough content. Something is always missing. One blog article after the other has to be written. The new landing page is still missing images. The applicants are to be convinced of the company with upbeat videos. And and and. Especially the website needs to be permanently fed with new content. Marketing can hardly keep up [...].

Writing perfect website texts - Guideline

in Content Creation

Whaaat? That's what numerous Internet users ask themselves every day when they call up a company's website. Because often neither the company's purpose nor the addressed target group is clear at first (or second) glance. This is especially (but not only) true for companies that sell software and services. Because here, product photos cannot simply be inserted next to the website texts [...].

Trust remains the cornerstone of B2B communication

in Content Strategy, Customer Acquisition, Trust

A lot has changed in B2B communication in recent years. For a long time, primary customer acquisition was dominated by trade fairs, mailings and customer events. The more personal, the better. No wonder. After all, building trust is essential, especially when it comes to making uncertain decisions in B2B. Personal contact is unbeatable for this. Has this changed in times of Corona, limited [...]

Optimize website: Understand at a glance what the company stands for (examples DAX 40 companies).

in Content Creation, Content marketing, Trust

Do you know this situation: You call up a website and have no idea what the company actually stands for? Clear content is an essential building block for successful website content. In content marketing, clarity not only ensures a better user experience, but also increases the trustworthiness of the company. Goal: Clarity Clarity is a trust building block that is based on [...]

Why your website marketing content needs trust building blocks

in Content marketing, Customer Acquisition, Trust

Why do you do website marketing? Because you want to convince your customers. Sure, get them to call. Fill out a form. Sign up for a newsletter. Or buy a product. More than one, if you like. All of these are called conversions. With the right marketing content, you can significantly increase the conversion rate. How do you do it? What is a [...]

6 tips for content creation in trust marketing | COCO

in Content Creation, Trust

With our method of trust building blocks, we show what matters in online marketing when communicating trust. But what is the most important thing to look for when creating suitable content for trust marketing? To classify trust marketing Trust is an increasingly important value in marketing. In times of growing competition from online retail and [...]

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