The 7 most important tips for successful TikTok marketing

The social media platform TikTok caused a big stir in a very short time. With a very simple concept, the app has reached millions of people around the world and also offers companies an exciting opportunity to expand their marketing strategy. We as a TikTok marketing agency, show you how to position yourself perfectly with the right TikTok marketing strategy. These seven tips will help you get the most out of the platform.

1. The perfect timing 

Timing is not only the be-all and end-all in classic communication. On social media, it can determine whether a video goes viral. Therefore, content creators should know in advance on which days and at which times their followers are most active on TikTok. To find out when your target audience is most active, you need to switch to a Pro account, which has various analytics features. If you're new to TikTok, the rule remains: try, evaluate, learn, and adapt. Just be patient: sometimes the TikTok algorithm only becomes really active after a few days. 

2. The right TikTok video content 

Stay true to your Website content faithful. TikTok prefers to be able to classify your account into a category. This way, your videos can be shown to exactly the right audience. It is an advantage to present a good mix of informative and entertaining content videos. Nevertheless, your account should be able to be identified with exactly one industry. The TikTok algorithm will then ensure that you are placed in the exact category of search suggestions in which you want to be found. Here's a quick example: you run a gym and want to generate reach on TikTok. By regularly posting sports exercises and fitness videos, TikTok recognizes that you are interesting for sports enthusiastic users. Thus, your videos will reach the infamous ForYou page of exactly those users who are potential customers for you. 

3. TikTok Hashtags

Hashtags also help to be discovered and correctly classified. However, you should not just tag wildly here. Instead, it is advisable to select only hashtags that are really relevant. In other words, only hashtags that match the corresponding video or channel and the target group as closely as possible. This increases the likelihood that users will see your content. It is also recommended to use current hashtags, which every now and then make their way into the hashtag trends. This increases the probability of a viral breakthrough of your video, which is not entirely unlikely with TikTok.

4. tikTok Trends and Challenges 

Take the opportunity to jump on the bandwagon of constantly changing TikTok trends. New challenges or sound trends appear on the platform every week, and hundreds of thousands of new videos are published in a very short time. Participating here increases your chances of a viral video enormously. It is only important to use the appropriate hashtags that belong to the challenge or the sound. This increases the likelihood of getting on the ForYou Page. However, if you and your company are only active in Germany, you should focus on German trends and challenges. This way you define your target group more precisely and the chance to go viral increases.

5. tikTok Sounds and effects

As mentioned earlier, sounds should also be an important part of your TikTok marketing content. With the use of sound and effect, you attract much more attention. Thus, the probability that the user will watch through the corresponding video also increases. Watching videos to the end provides more reach, because the TikTok algorithm automatically shows the video to more users.

6. Interact

As with all other social networks, the same applies to TikTok: Interact. In concrete terms, this means following other accounts and liking, sharing and commenting on content. This is how you make yourself visible on the platform and gain many new users for yourself. Especially potential followers and customers can be a good clue for interaction. However, it is important not to spam and follow too much. This can quickly appear unserious and you will no longer be taken seriously. You want to give the user the feeling that he is a good match for you and that you are therefore looking for direct contact with him. 

7. TikTok Influencer Marketing 

Especially on TikTok, influencer marketing can be a great opportunity for many fans and new followers. On the platform, you can find all different types of influencers with a lot of reach. From young, "normal" people who film their everyday life to creative people who follow a specific topic. On TikTok, you can find a large number of influential and well-known TikTok Influencers. Hiring such a person for your marketing can therefore be very useful. However, it is important that the influencer fits your company and that their followers can identify with your product or company. Here's another example: As a fitness chain, you would hire an influencer for your influencer marketing who publishes sports content and whose viewers are sports enthusiasts. You can win over all these users for yourself.

Summary

One thing is certain: TikTok will not disappear anytime soon. At this point, companies still have the opportunity to quickly build organic reach. In contrast, it has become more difficult to reach a broad audience on Instagram. A combination of trending content, your own creativity, authenticity, and most importantly, having fun on TikTok helps produce content. That's why it's important to spend enough time researching popular hashtags, challenges, and trends.

Whether TikTok makes sense for your company depends on the target group. However, if you are targeting a young audience, TikTok is a must for any social media marketing strategy.