Whaaat? That's what numerous Internet users ask themselves every day when they call up a company's website. Because often neither the company's purpose nor the addressed target group is clear at first (or second) glance. This is especially (but not only) true for companies that sell software and services. Because here, product photos cannot simply be inserted next to the website texts [...].
Do you know this situation: You call up a website and have no idea what the company actually stands for? Clear content is an essential building block for successful website content. In content marketing, clarity not only ensures a better user experience, but also increases the trustworthiness of the company. Goal: Clarity Clarity is a trust building block that is based on [...]
Capacities? Why should that be important in online marketing now? As an online marketing agency in Munich, I can explain that to you. Try to find a carpenter or plumber in Munich. Or a psychotherapist. Or to buy an electric Audi. In all cases, the next possible appointment is about six months away, sometimes even [...]
With our method of trust building blocks, we show what matters in online marketing when communicating trust. But what is the most important thing to look for when creating suitable content for trust marketing? To classify trust marketing Trust is an increasingly important value in marketing. In times of growing competition from online retail and [...]
Doesn't that sound too good to be true? Just put a link magnet on the website, attract backlinks and then automatically move up the search engine rankings? As an SEO agency, we can hardly imagine anything more beautiful. But it's not quite that simple. Nevertheless: It works. Importance of backlinks for the search engine ranking [...]
Over the past 20 years, we have supported countless B2B companies on their websites. Content marketing was often a foreign word here. Even the marketing in large companies with over 1,000 employees was often rather weak. It therefore makes sense to start with the basics: Website structure and the basic approach. Optimize the B2B website structure One may [...]
As the responsible online marketing agency, we have also been responsible for the content marketing strategy in many website relaunches over the past few years. The reworking of website content is something that in many ways is reminiscent of the core renovation of apartments or houses. The Reasons for Core Renovation There are two main reasons for a core renovation: [...]
Another important aspect of the aura that an entrepreneur or an entire company exudes is decisiveness. The aura of the company is an essential building block of trust, made up of several components. Decisiveness clearly indicates what the company is doing and the direction in which it is marching. This makes the company look trustworthy. How can the [...]
Transparency is a very important word in connection with trust. I need trust in every situation in which I don't have all the information about my counterpart - in business just as much as in my private life. The more transparent a company or a person is, the easier it is for me to build trust. Examples of transparent trust building blocks First [...]
I would like to start an attempt to judge politicians like self-employed people or companies and assess their trustworthiness based on their personal websites. Is that even possible? Do the same criteria for trustworthiness apply? What is particularly important in politics? And does this work on the basis of personal websites? The impact of politicians primarily takes place in the media, be it [...]
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