They are lazy, addicted to the Internet and make far too many demands at work - we are talking about the young Generation Z (Gen Z for short). The first generation to be born into the digital world and to grow up with smartphones. As a consumer group, today's 12- to 26-year-olds make up a third of the world's population and are [...]
A new website is planned. There are a few things to consider. What can be done in-house? Where do you need external support? And would it be better to get it from a full-service provider or from specialists? And all of this, of course, as quickly as possible, in top quality and at a good price. What services are needed for the new website? A [...]
There are endless sayings on the subject of trust. I'd like to pick out a few of these sayings and think about how they can be applied to corporate communications. "It is equally wrong to trust All or None." Seneca "Be courteous to all, but friendly with a few; and let those few prove themselves before you put your trust in them." [...]
You want to find new trainees? You are not alone! According to the German Federal Employment Agency (Agentur für Arbeit), hundreds of thousands of positions have been unfilled in recent years. The hospitality, transport and construction industries in particular have problems finding trainees. There are some measures you can take. You can make the search for trainees easier with structured employer branding [...].
Anyone who does online marketing never has enough content. Something is always missing. One blog article after the other has to be written. The new landing page is still missing images. The applicants are to be convinced of the company with upbeat videos. And and and. Especially the website needs to be permanently fed with new content. Marketing can hardly keep up [...].
Whaaat? That's what numerous Internet users ask themselves every day when they call up a company's website. Because often neither the company's purpose nor the addressed target group is clear at first (or second) glance. This is especially (but not only) true for companies that sell software and services. Because here, product photos cannot simply be inserted next to the website texts [...].
Do you know this situation: You call up a website and have no idea what the company actually stands for? Clear content is an essential building block for successful website content. In content marketing, clarity not only ensures a better user experience, but also increases the trustworthiness of the company. Goal: Clarity Clarity is a trust building block that is based on [...]
Capacities? Why should that be important in online marketing now? As an online marketing agency in Munich, I can explain that to you. Try to find a carpenter or plumber in Munich. Or a psychotherapist. Or to buy an electric Audi. In all cases, the next possible appointment is about six months away, sometimes even [...]
With our method of trust building blocks, we show what matters in online marketing when communicating trust. But what is the most important thing to look for when creating suitable content for trust marketing? To classify trust marketing Trust is an increasingly important value in marketing. In times of growing competition from online retail and [...]
Doesn't that sound too good to be true? Just put a link magnet on the website, attract backlinks and then automatically move up the search engine rankings? As an SEO agency, we can hardly imagine anything more beautiful. But it's not quite that simple. Nevertheless: It works. Importance of backlinks for the search engine ranking [...]
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