The world was blown away by the very first success of an AI. A computer won against the reigning world chess champion in 1997. People were stunned that software was able to overtake this ingenious mind. The fact is, programs are more efficient and usually even have a recipe for all eventualities up their sleeve. Chat GBT has recently astonished and panicked our society. But are there established artificial intelligences
In the daily routine of an SEO agency, you quickly become a long-tail keyword tamer. Here you can find out what long-tail keywords are, why your company needs them and where you can find them. What are long-tail keywords Keywords are search terms or search phrases, such as those entered on Google. Longtail keywords, on the other hand, are search queries that are only searched for a small number of times. Why [...]
Climate, Corona, war - and now inflation and economic crisis. Times are uncertain. What has been tried and tested for a long time no longer works. This makes it all the more important for companies to prove their trustworthiness and communicate clearly. What do they need to pay special attention to? With our trust building blocks method, we show a series of building blocks that can be used for your own [...]
In our 25 years of experience as an agency, we at COCO have seen a lot of industries. From B2B corporations to craft businesses: The COCO Content Marketing team explains to you how industries differ when it comes to SEO. This is followed by basic SEO tips for 8 industries. Is SEO actually dependent or independent of industry? Later in the post, we discuss [...]
They are lazy, addicted to the Internet and make far too many demands at work - we are talking about the young Generation Z (Gen Z for short). The first generation to be born into the digital world and to grow up with smartphones. As a consumer group, today's 12- to 26-year-olds make up a third of the world's population and are [...]
A new website is planned. There are a few things to consider. What can be done in-house? Where do you need external support? And would it be better to get it from a full-service provider or from specialists? And all of this, of course, as quickly as possible, in top quality and at a good price. What services are needed for the new website? A [...]
There are endless sayings on the subject of trust. I'd like to pick out a few of these sayings and think about how they can be applied to corporate communications. "It is equally wrong to trust All or None." Seneca "Be courteous to all, but friendly with a few; and let those few prove themselves before you put your trust in them." [...]
You want to find new trainees? You're not alone! According to the German Federal Employment Agency, hundreds of thousands of positions have been unfilled in recent years. The hospitality, transport and construction industries in particular have problems finding trainees. There are some measures you can take. You can make the search for trainees easier with structured employer branding [...].
Anyone who does online marketing never has enough content. Something is always missing. One blog article after the other has to be written. The new landing page is still missing images. The applicants are to be convinced of the company with upbeat videos. And and and. Especially the website needs to be permanently fed with new content. Marketing can hardly keep up [...].
Whaaat? That's what numerous Internet users ask themselves every day when they call up a company's website. Because often neither the company's purpose nor the addressed target group is clear at first (or second) glance. This is especially (but not only) true for companies that sell software and services. Because here, product photos cannot simply be inserted next to the website texts [...].
Etiam magna arcu, ullamcorper ut pulvinar et, ornare sit amet ligula. Aliquam vitae bibendum lorem. Cras id dui lectus. Pellentesque nec felis tristique urna lacinia sollicitudin ac ex. Maecenas mattis faucibus condimentum. Curabitur imperdiet felis at est posuere bibendum. Sed quis nulla tellus.
63739 street lorem ipsum City, Country
+12 (0) 345 678 9
info@company.com