Why do you do website marketing? Because you want to convince your customers. Sure, get them to call. Fill out a form. Sign up for a newsletter. Or buy a product. More than one, if you like. All of these are called conversions. With the right marketing content, you can significantly increase the conversion rate. How do you do it? What is a [...]
Over the past 20 years, we have supported countless B2B companies on their websites. Content marketing was often a foreign word here. Even the marketing in large companies with over 1,000 employees was often rather weak. It therefore makes sense to start with the basics: Website structure and the basic approach. Optimize the B2B website structure One may [...]
Germany is one of the few countries in the world that recognizes the so-called "third gender" in addition to the biological genders of man and woman. The identity card then does not say m or w, but an x. This also undoubtedly makes sense, since there are undoubtedly people whose biological sex cannot be classified as male or female [...].
The fields of activity of an SEO agency and a content marketing agency are very close today. Content is created, websites are enriched with Google-specific building blocks and links to important pages are generated. Nevertheless: there are big differences. History of the agency types Digital, Content Marketing, SEO When I founded COCO in 1997, there was neither an SEO agency in Munich [...]
There are dozens of books, hundreds of blogs and podcasts, countless events and thousands of self-proclaimed experts on the topic of content marketing. So it's time to present, from our perspective, what content marketing actually is and what content creation is all about. Content Marketing Definition According to Wikipedia, content marketing is: "Content marketing is a marketing technique [...]
Content marketing describes all the activities that companies carry out in marketing with their content, i.e. texts, images and videos. I will restrict myself to digital content. A whole range of goals are pursued in the process. Exuding trust is usually not the primary objective. Why is it so important nevertheless? Goals of content strategy Content marketing is about [...]
Integrity is one of the six central building blocks of trust for entrepreneurs, along with customer focus, competence, aura, results and personality. Being integer means acting in a way that is consistent with one's own values. I go one step further and add that the actions are optionally also in line with the communicated overarching corporate purpose, the Purpose, [...]
Listen to the entire interview in the podcast (also on Spotify, Apple Podcasts, Google Podcasts) Selected statements from the interview with the expert in content marketing and content creation: "The first thing we do ... with new customers, is to look, who is this actually?""Silence is not gold, but silver.""If I want to be found online with my competencies, [...]
An update on the individual elements of the trust building blocks can be found here. So, after writing yesterday about how I came to the topic of trust, today I present the trust building blocks I figured out. After realizing that a trusting relationship between my content marketing agency and my clients is incredibly important to me [...]
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