There is probably no topic in content marketing that has received as much attention in recent years as ChatGPT. The free tool based on OpenAI is just the tip of the spear of tools that generate content with the help of artificial intelligence (AI). We ask ourselves what significance this has for content strategy and whether it [...]
Looking ahead to the coming year, it is clear that a number of content marketing trends will be key to marketing success in 2023. Ad budgets will be cut. Especially offline. There is also a shift online from ads to organic success. Even if it takes a little longer, the significantly lower medium- to long-term [...]
Climate, Corona, war - and now inflation and economic crisis. Times are uncertain. What has been tried and tested for a long time no longer works. This makes it all the more important for companies to prove their trustworthiness and communicate clearly. What do they need to pay special attention to? With our trust building blocks method, we show a series of building blocks that can be used for your own [...]
They are lazy, addicted to the Internet and make far too many demands at work - we are talking about the young Generation Z (Gen Z for short). The first generation to be born into the digital world and to grow up with smartphones. As a consumer group, today's 12- to 26-year-olds make up a third of the world's population and are [...]
A new website is planned. There are a few things to consider. What can be done in-house? Where do you need external support? And would it be better to get it from a full-service provider or from specialists? And all of this, of course, as quickly as possible, in top quality and at a good price. What services are needed for the new website? A [...]
You want to find new trainees? You're not alone! According to the German Federal Employment Agency, hundreds of thousands of positions have been unfilled in recent years. The hospitality, transport and construction industries in particular have problems finding trainees. There are some measures you can take. You can make the search for trainees easier with structured employer branding [...].
Anyone who does online marketing never has enough content. Something is always missing. One blog article after the other has to be written. The new landing page is still missing images. The applicants are to be convinced of the company with upbeat videos. And and and. Especially the website needs to be permanently fed with new content. Marketing can hardly keep up [...].
A lot has changed in B2B communication in recent years. For a long time, primary customer acquisition was dominated by trade fairs, mailings and customer events. The more personal, the better. No wonder. After all, building trust is essential, especially when it comes to making uncertain decisions in B2B. Personal contact is unbeatable for this. Has this changed in times of Corona, limited [...]
Many companies do not know how they are actually structured. This is especially true for large companies. And if companies don't understand their own structure, how are customers supposed to find their way around within the website structure? Corporations are constantly growing organically and new divisions are "glued" to the structure. Subsequently, the corporate structure looks like the house [...]
For a successful content marketing strategy, it is advisable to deal with the customer journey phases. In the following blog article, we would like to summarize all the important information about the customer journey. In addition, we will use a concrete example to show how easy it is to apply the three customer journey phases of the content marketing agency COCO. What does the Customer Journey mean for your content [...]
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