From the one-person side-hustle to the multinational corporation, all kinds of companies are bustling around the web. Does each need SEO? We shed light on this with the experience of over 800 digital projects. How important is SEO? SEO stands for search engine optimization. This is about being found by Google for relevant search terms (keywords). Most users look [...]
In the daily routine of an SEO agency, you quickly become a long-tail keyword tamer. Here you can find out what long-tail keywords are, why your company needs them and where you can find them. What are long-tail keywords Keywords are search terms or search phrases, such as those entered on Google. Longtail keywords, on the other hand, are search queries that are only searched for a small number of times. Why [...]
In our 25 years of experience as an agency, we at COCO have seen a lot of industries. From B2B corporations to craft businesses: The COCO Content Marketing team explains to you how industries differ when it comes to SEO. This is followed by basic SEO tips for 8 industries. Is SEO actually dependent or independent of industry? Later in the post, we discuss [...]
As an SEO agency (Munich), we are interested in whether trust building blocks can also be usefully integrated into search engine optimization. What possibilities are there to use trust-inspiring words in the SERPs? What should you pay attention to when writing SEO texts? Why does trust marketing make sense in SEO? The trust building blocks are a method that we have successfully used in over 100 workshops. [...]
You want to be seen? You want more clicks, more leads, more followers? Then it is an obvious goal to achieve these KPIs with a well thought-out Google campaign. Because about 90% of all users click on one of the results on the first page on Google. Here, over 55% of the clicks are distributed on the first three search results. [...]
In search engine optimization (SEO), universal search optimization, also known as blended search, refers to the integration of media such as videos, images or maps in addition to organic results in search engines such as Google or Bing. It serves as an important component of SEO content and must now be considered in any good content marketing strategy. What is it used for? [...]
As an online marketing agency, we are always confronted with two main tasks: 1. attract more users to the website and 2. increase conversions on the website or landing pages. A key question here is what we focus on in online marketing. Good SEO work proves again and again to be a prerequisite for all online marketing activities. [...]
Doesn't that sound too good to be true? Just put a link magnet on the website, attract backlinks and then automatically move up the search engine rankings? As an SEO agency, we can hardly imagine anything more beautiful. But it's not quite that simple. Nevertheless: It works. Importance of backlinks for the search engine ranking [...]
What do trust and trustworthy content have to do with Google search engine optimization? According to Google itself, quite a lot. We examine what role trustworthiness plays in search engine optimization and what E-A-T means in this context. Google SEO Optimization Basics Google writes the following in its search engine optimization startup guide: "Users like to visit your website when they [...]
As an SEO agency we are asked again and again: What can we do ourselves on our website if we want to improve our Google ranking? There is quite a lot that everyone can implement themselves for SEO optimization. We limit ourselves here to everything that involves Onpage SEO, i.e. takes place on one's own website. Offpage SEO [...]
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