What do trust and trustworthy content have to do with Google search engine optimization? According to Google itself, quite a lot. We examine what role trustworthiness plays in search engine optimization and what E-A-T means in this context. Google SEO Optimization Basics Google writes the following in its search engine optimization startup guide: "Users like to visit your website when they [...]
As an SEO agency we are asked again and again: What can we do ourselves on our website if we want to improve our Google ranking? There is quite a lot that everyone can implement themselves for SEO optimization. We limit ourselves here to everything that involves Onpage SEO, i.e. takes place on one's own website. Offpage SEO [...]
In today's world, between meetings, tasks and customer meetings, there is often little time for news and things worth knowing. In this "fast" age, "fast" media are of course also needed. What is better here than short pieces that go straight from the phone to the ear? Podcasts contain interesting topics, explained in an easy and understandable way. They are always available at the touch of a button. [...]
The fields of activity of an SEO agency and a content marketing agency are very close today. Content is created, websites are enriched with Google-specific building blocks and links to important pages are generated. Nevertheless: there are big differences. History of the agency types Digital, Content Marketing, SEO When I founded COCO in 1997, there was neither an SEO agency in Munich [...]
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