They are lazy, addicted to the Internet and make far too many demands at work - we are talking about the young Generation Z (Gen Z for short). The first generation to be born into the digital world and to grow up with smartphones. As a consumer group, today's 12- to 26-year-olds make up a third of the world's population and are [...]
Those who have built up a large and dedicated community on social platforms such as Instagram or TikTok are known as "influencers". Because of their lifestyle, hobbies or clothing, they have many loyal followers among their followers. They are supported and great value is placed on their opinion. In their photos, videos or stories, they talk about [...]
Influencer marketing has taken the social media world by storm in recent years. It's now already a $2 billion industry! Countless social media users around the world make a living from paid posts and collaborative marketing campaigns. This requires an influential marketing agency. This agency can advise companies on strategic planning and implementation. As [...]
The social media platform TikTok caused a big stir in a very short time. With a very simple concept, the app has reached millions of people around the world and also offers companies an exciting opportunity to expand their marketing strategy. As a TikTok marketing agency, we will show you how to use the right TikTok marketing [...]
Tiktok, or formerly Musical.ly, is a platform for short videos. Users usually "lip sync" their videos to different sounds. Lip syncing refers to the soundless movement of the mouth to the lyrics. Meanwhile, however, most creators upload different dances, challenges or comedy. So who is this TikTok? Perhaps the biggest obstacle to marketing success [...]
It's that time again. The year is drawing to a close. A turbulent year. A year with lows. And highlights. A year in which a lot has happened in online marketing. Time to look ahead to what we can expect next year. In content marketing, trends are especially important. Why? Because it's all about adapting content to the [...]
Listen to the entire interview in the podcast (also on Spotify, Apple Podcasts, Google Podcasts) Selected statements from the interview with the expert in content marketing and content creation: "The first thing we do ... with new customers, is to look, who is this actually?""Silence is not gold, but silver.""If I want to be found online with my competencies, [...]
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